Time: At Your convenience
Duration: 60 minutes
Forrester Research predicts that the value of transactions conducted over mobile devices will nearly double to $74 billion by 2018. Clearly, buyers are incorporating mobile technology into their shopping and are now coming to expect that a site’s mobile eCommerce experience will be as good as the desktop experience.
In 2015, merchants need to optimize mobile capabilities in order to realize eCommerce potential.
This webinar, presented by LYONSCG Senior Digital Consultant Dan Hutmacher, will explain why it’s important to get mobile eCommerce right, review the available mobile eCommerce design options, and tell you what you need to do to meet mobile user expectations, including speed, usability, security, and analytics.
Dan Hutmacher is a Senior Digital Consultant at LYONSCG. He assesses client needs and makes strategic recommendations around merchandising, marketing, navigation, and usability. Previously, he held marketing positions at Walgreens and McMaster-Carr. He holds a BA from the University of Dayton, an MA and an MS from the K.U. Leuven, and an MS in Integrated Marketing Communications from Northwestern University’s Medill School of Journalism, Media, and Integrated Marketing Communications.
Please view an informative webinar on why it’s important to get mobile eCommerce right