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Onsite search engines are critical tools for creating engaging, intuitive commerce experiences.

The challenge, however, is that customers don't always search the same way. This creates issues when the standard configuration of an organization's Solr search engine doesn't align with the intent and specificity of its users.

Just having a search engine on site is table stakes - next-level experiences take these tools and tailor them to the specific ways in which shoppers search and enable them to help users find what they're looking for as quickly as possible. 

In this piece, readers will learn about:

  The importance of matching search engine functionality with visitor intent.

  Multiple approaches to tailoring Solr search engines to specialized applications.

  Why selecting the right experts and partners is critical to success.