Today’s consumers want to “own” their products on a deeper level than ever before. From personalisation engines to made-to-order business models, merchants are looking for digital solutions that deliver this personal touch at scale.
Perfecting Personal, a white paper produced by Commerce Futures and sponsored by LYONSCG, takes an in-depth look at the concept of “customisation at scale” and analyzes the variables behind successful personalisation strategies.
The paper touches on every facet of modern personalisation and guides readers towards connecting with shoppers on a deeper level than ever before.
In this piece, readers will learn about:
• Personalisation at Scale – can volume ever be personal?
• The line between personalised marketing and being creepy.
• Matching offline purchases with online profiles.
• The ins and outs of creating connections through product customisation.