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The holidays are a stressful time for digital merchants. You have to fight against Amazon (who owns almost one third of the holiday season), and fiercely compete against other retailers to drive traffic and convert shoppers. How are you supposed to get ahead of such a competitive market heading into the 2018 holidays?

Magento's 2018 Holiday Commerce Outlook is the perfect resource to help merchants capitalize on the busiest and most lucrative time of the year. From creating effective holiday shopping experiences to personalized messaging and data strategies, this guide is full of helpful tips from LYONSCG and others.

Readers will learn the best ways to:

  Create a superior holiday shopping experience that will delight and engage your customers.

  Personalize messaging and offers across the entire customer journey.

  Effectively use holiday shopper data to drive greater growth.

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