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Today, digital success is achieved by knowing everything about your customers, their buying journey, and their needs at every step. 

Unified commerce isn't exactly a new concept, but smart businesses know that it enables them to deliver seamless, engaging experiences that touch on every step of their customers' paths to purchase. 

LYONSCG and Capgemini put together this paper to help organizations understand their customers and use this information to prioritize requirements, build strategic technology roadmaps, and grow their business.

In this piece, readers will learn about:

  The increasing propensity for customers to engage across multiple channels

  Why customers want to be known as individuals across every channel

  Variations in customer behavior and how organizations can make this work for them