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In today’s digital environment, business teams require the ability to not only move quickly but to stay ahead of ever-changing customer expectations.

Brands need to make changes across multiple channels and introduce new functionality for targeted experiments and new customer experiences in order to personalize the digital shopping experience faster than ever.

This is why Headless Commerce - the decoupling of front-end touchpoints form back-end commerce functionality - may be the future. Above all, shoppers want to be known throughout their journey no matter how or where they interact with a brand. 

In this piece, readers will learn about:

  The strategic impact decoupling front- and back-end functionality

  The importance of speed-to-market and the ability to adapt front-end experiences on the fly

  How Headless Commerce provides visibility into the entire customer journey