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An engaging and intuitive buying experience is the glue that holds B2B relationships together. 

Today's buyers are constantly looking for suppliers that can make their processes easier and more personalized than ever before. The fact of the matter is that if your organization is not offering a tailored, one-to-one buying experience, buyers will look elsewhere. 

That's why ee partnered with SAP: to develop a Subscription Commerce point-of-view that gives you insights that will help develop a subscription-based experience that creates a bond leading to customers relying on you for all their business needs.

In this piece, readers will learn about:

  The business impacts of repeat, subscription-based purchasing vs. traditional experiences

  The importance of speed-to-market and the ability to change on the fly

  How partners can help organizations create end-to-end, seamless customer experiences