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Digital commerce has made international expansion into Europe easier than ever. Even though the continent is full of digital-savvy consumers, though, businesses need to be smart when developing and deploying their overseas growth strategies.

Smart Globalization, a white paper produced by LYONSCG, takes an in-depth look at the variables, considerations, and value drivers that are central to success. 

The paper touches on many aspects of European customer expectations and guides readers towards connecting with international shoppers on a deeper level than ever before.


In this piece, readers will learn about:

  How different order fulfillment models impact the international customer experience.

  Why payment options play a key role in international commerce.

  The basic tenets of EU taxes, VAT, and duties.

  The ins and outs of creating connections through localized content.


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