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Social media has transformed the way we communicate and profoundly changed how consumers and brands interact.

Information, ideas, opinions, and experiences are now shared instantaneously and can be adopted, molded, and shared by everyone they reach.

Across the globe, social media presents a massive opportunity for brands to define who they are and communicate that identity to modern customers.

This Best Practices Guide will help readers understand:

  • Why Stories Win on Social Media
  • The Eras of Storytelling
  • Why People Share Stories
  • How to Leverage Emotion in Storytelling
  • How to Successfully Tell Social Stories

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