In the ever-changing landscape of digital commerce, there remains one constant: customers increasingly expect easier, more efficient ways to shop how, where, and when they want. In 2018, brands must continue to adapt their business strategies to answer the expectations of their customers in all stages of the buyer journey.
During this live webinar, LYONSCG digital experience experts, Taylor Brennan and Russell Schofield, discussed the top considerations for digital content and the customer journey in 2018. Digital marketers will learn:
• What new technology and evolving search trends will shape customer experiences in 2018
• The importance of designing pages to incorporate topic-based content that aligns with the customer journey
• How to define topic clusters and incorporate them into an informed content strategy
• Tips for adapting your SEO and design strategies to align with ever-changing search engine algorithms